Drawing has always been my anchor. As a child, I can’t remember not drawing. My mom tells a story of making sure she brought home paper, pens and pencils to ensure I had the supplies to express myself. Today I realize I was doing exactly that. As I dealt with my parents divorce at a young age, it became the very way I coped and that cemented drawing as my clear passion.
With time, that passion became more than just a coping mechanism or self expression, it became my life. I immersed myself in it, diving deep into the arts and technology. By the time I was a senior in high school I had solidified my career path in the immersion of both worlds.
In the days when Quark was the hot app for print and Flash was the vision for up and coming technology, I designed my first website using PageMaker. It was then that a college-prep counselor sought out my talent and convinced me of applying to art school. Something I had no knowledge even existed let alone how to apply to. I am grateful for that counselor, like him, I have had many other mentors along my path guiding my career.
Since then, I have worked alongside diverse teams and agencies. I have been able to create teams that cohesively collaborate and have methodic and strategic work ethic. Garnishing a place that grants creativity to flow and be heard. An environment where thoughts are expressed broadly, providing innovative ideas to flow and establishing campaigns for notable brands to be given new life with new identities. Notable brands include: Kaiser Permanente, Lionsgate, Disney, Electronic Arts (EA), Paramount, Sony, Warner Bros, Nickelodeon, Saban Brands, FOX, AT&T, Occidental Petroleum, Intuitive Surgical, to name a few.
My absolute drive comes from providing a better life for myself and my family. As a first generation Guatemalan American, I strive everyday to be the best version of myself. My mother’s sacrifice of coming to an unknown country and procuring a foundation for me is something I hold deep in my being. She provided this foundation for me and I must continue to set that example for her.
SKILLS & SERVICES
• User Experience
• User Interface
• Interaction Design
• Identity Design & Systems
• Interactive Prototyping (Figma & ProtoPie)
EXPERIENCE