M.E.S. Solutions
I was introduced to a ambicious man that wanted to take his life into his own hands by starting his own factory engineering company.
OVERVIEW
As the lead visual and branding designer I wanted to create a unique look for a start up that parternered with me to create their brand and website. I collaborated with them to understand what they're brand wants to be and to who they want to target. My goal was to make the brand unique and stand out with a website that is not only responsive but stands out from the generic crowd of other companies.
Here’s how I created the brand and website to this new company.
WHAT I DID
• Design Research
• Branding
• Visual Design
• Website Design
THE RESEARCH
With my research I found that a lot of small companies that help small factories don't have a lot of branding or online precense. They don't have a lot of brand recognition or loyal customer base that will help them grow. Instead they rely on referals and online they just show lists of clients they've helped in the past with no real way of remembering one from the other. M.E.S. Solutions needed a iconic logo and name that will help stand out from the generic competition.
I created a style scape for the client at the beginning of the project to get a better understanding of how he wanted to communicate with his clients, and how he wanted to represent the companies look and feel.
THE WORK
The challenge was to create a contemporary visual and something that will be recognizable from the clutter of other companies. This mark and name intills professionalism and trust with clients and companies.
THE LAUNCH
The mark leans into the symbol of a factory and how M.E.S. Solutions can help with the optimization of factories, which then instills more trust and brand recognition over time.
The website reflects the direct approach of accessing information quickly to potential clients with it's one page deisgn and layout and allows for easy scanning to find what the user is looking for.
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